Eugene Moreau

Transition. Relationship. Communication.

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    Can you hook my attention in 25 seconds or less?

    I like the idea of the being able to tell someone what I do, in 25 seconds or less, and they want to take the conversation further.

    How do you do this? ...I hear you ask.

    Well, you start by keeping your message simple. You need a single hook - a reason to take interest. The simpler and easier your message is to grasp, the more likely you are to get your point across.

    When you get the idea of putting ‘25 second messages’ together you will find a host of uses for that skill. You can develop a 25 second message for your customers, one for investors, one for new employees...even your children!

    Here’s the golden rule: Stick to just one key point, and drive it home. 

    Now, it's pen and paper time: thinking from your customer's point-of-view scribble down (in no more than one sentence) the answers to these questions:

    (1) What is the single most interesting benefit your business, product or service offers?

    (2) What is the most unique or unusual benefit your business, product or service offers?

    (3) What is the most innovative benefit your business, product or service offers?

    Your focus needs to be on one of the three answers you've written down. Try them out on colleagues, friends, family – and then prospective customers. Which works best?

    This ‘meaningful message in 25 seconds or less’ is a really useful tool – one that I use almost every day. For every conversation with a client or blog that I write I always start with shaping my 25 second message first.

    You try it. Focus on a single, actionable point: advice that can be summed up in a sentence, and driven home in an email.

    However good what you are trying to sell is; if you can't get it across in the first 25 seconds or the first sentence, you're not going to get it across at all.

    If you would like to know more about how you can develop your skill  in creating a '25 second message' that you can use for your business...send me an email. Let's talk.

    Eugene

    • 20 July 2010
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    Comments 1 Comment

    Jul 20, 2010
    jasonarmishaw said...
    This is such an important part of your 'entry' at a networking event. You've only really got 25 seconds to make an impact...flounder around and you've lost them. Captivate & excite them and you've got them 'hooked' ready and wanting more.

    Well done Eugene.

    Thanks,
    Jason Armishaw

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  • About Eugene Moreau

    Welcome to my blog.

    Thanks for coming and checking me out. I appreciate it.

    If you are reading this it's likely you are facing a change - or as I describe it...a transition of some kind - in your life or your business.

    You might want to finally start resolving a long-standing blockage, or issue, that's been holding you back from achieving what you really want to achieve.

    Or, you might be in that stage in life where you feel there is more for you than what you are currently experiencing and you just don't know how to go after it.

    You could be exiting, or considering exiting, or retiring from an organisation or line of work and wish to intelligently transition to what's next in your life with purpose and diligence.

    Maybe you've been feeling like you want to completely reframe who you are in the world...to make an interior journey of discovery and integration into the new, relevant and fulfilled person you long to be.

    That's what I do. I help people who find themselves facing a time of transition, or a change. I help them by working with them to explore their options and make 'on purpose decisions' that lead to a clear pathway forward. People I've worked with have described me as a 'Trusted Advisor For People In Transition'.

    All my work is customised because that's what it demands. Every person I've worked with is unique. There is no one size fits all when it comes to being the YOU that YOU want to be.

    I am a Certified Master Coach with the Behavioural Coaching Institute of Australia and over the last 10 years I have worked in a number of projects that have ranged from one-on-one coaching to transition partnering a nationwide franchise brand into the next stage of business opportunity.

    Feel free to write a comment on any post in this blog. If I can help you in any way please get in touch with me.

    Eugene

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